Project Description
APMEX
APMEX is one of the largest online retailers of precious metals in the U.S. They specialize in selling Gold, Silver, Platinum, and Palladium in the form of coins, bars, and rounds. They offer over 8,000 products on their website including bullion and collectibles.
Results
The year-on-year (January 2015 vs. 2016) results of the project:
Goal
Continue to be the leading online retailer in the precious metals space by driving new customers to their website while maintaining a cost per conversion (CTA) under $150.
Strategy
- Conduct A/B split tests on different pieces of ad copy, at different times of day, and for geo locations.
- Test 3rd party vendors for Paid Search.
- Automate a Google script to the price of gold so if the price moved more than $20/oz it would activate certain campaigns automatically.
- Incorporate dynamic pricing in the ads so the prospective buyer could see the price before clicking.
Ready to generate new leads with paid advertising?