4 Successful Strategies for Creating Lead Generation Websites
Today’s business owners depend heavily on their business websites for not only marketing their products and services, but also for lead generation. If your existing website isn’t generating healthy leads, then your website needs to be redesigned with new strategies for increasing traffic and attracting new customers. When it comes [...]
Responsive Web Design Makes Good Business Sense
The need to ensure that your website is functional on all types of handheld high-tech devices is critical nowadays, given the steady rise in popularity of these highly used gadgets. The best way to ensure that your online business remains competitive on the digital landscape is to utilize responsive web [...]
RESEARCH YOUR COMPETITORS: Step 3
DIGGING INTO To better define your strategy and effectively maintain the competitiveness of your web resource, you need to start analysing some technical aspects of your company rivals. The main questions you should answer: When was their online store found? What kind of promotions do they have? What position does [...]
RESEARCH YOUR COMPETITORS: Step 2
EXAMINATION After your competitors have been identified and categorised, you can move on to the next stage – examination. To come closer to these rivals and discern more details you need to analyse their websites as a client and become their client. Thus, this stage consists of two steps: external [...]
RESEARCH YOUR COMPETITORS: Step 1
IDENTIFYING The point of departure – Your analysis is to understand who your competitors are, and categorise them. This is the easiest section, nonetheless, the most crucial step for the later stages of your research. To organise your time better, download the Competitive Analysis Template spreadsheet. Change this by adding or [...]
AdWords: Why Use Extended Ads
By January 31, 2017, AdWords , the Google Advertising Circuit, will allow only large ads to be created ; those previously made using the abbreviated format will continue to appear within the advertising campaigns, but they will no longer be able to be modified in extended ads. It is therefore [...]