4 Successful Strategies for Creating Lead Generation Websites

Today’s business owners depend heavily on their business websites for not only marketing their products and services, but also for lead generation. If your existing website isn’t generating healthy leads, then your website needs to be redesigned with new strategies for increasing traffic and attracting new customers. When it comes [...]

June 12th, 2018|Categories: Advertising|0 Comments

Responsive Web Design Makes Good Business Sense

The need to ensure that your website is functional on all types of handheld high-tech devices is critical nowadays, given the steady rise in popularity of these highly used gadgets. The best way to ensure that your online business remains competitive on the digital landscape is to utilize responsive web [...]

May 26th, 2018|Categories: Advertising|0 Comments

Google new goal-optimized Shopping campaign

Machine learning has come to Shopping Campaigns. This week, Google announced a new Shopping campaign type — subtype, really — that is “goal-optimized.” The campaigns will use machine learning to aim to automatically optimize ad delivery to achieve the defined conversion goal value, such as revenue or return on ad [...]

May 7th, 2018|Categories: Advertising, Internet Marketing|0 Comments

Google launches Outstream Ads

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike TrueView [...]

April 29th, 2018|Categories: Advertising, Creative, Mobile Devices, Videos|0 Comments


DIGGING INTO To better define your strategy and effectively maintain the competitiveness of your web resource, you need to start analysing some technical aspects of your company rivals. The main questions you should answer: When was their online store found? What kind of promotions do they have? What position does [...]

March 26th, 2018|Categories: Internet Marketing, Tips|0 Comments


EXAMINATION After your competitors have been identified and categorised, you can move on to the next stage – examination. To come closer to these rivals and discern more details you need to analyse their websites as a client and become their client. Thus, this stage consists of two steps: external [...]

March 19th, 2018|Categories: Internet Marketing, Tips|0 Comments
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