Google new goal-optimized Shopping campaign

Machine learning has come to Shopping Campaigns. This week, Google announced a new Shopping campaign type — subtype, really — that is “goal-optimized.” The campaigns will use machine learning to aim to automatically optimize ad delivery to achieve the defined conversion goal value, such as revenue or return on ad [...]

September 7th, 2018|Categories: Advertising, Internet Marketing|

HTTPS: how to read browser notifications

The most popular Web browsers, and firstly Google Chrome and Firefox , now integrate a icon-based system for reporting Web sites, and in particular Web site sections that do not use HTTPS- based and secure SSL-based connections ; but today, according to a recent Federprivacy study , 82% of the [...]

August 26th, 2018|Categories: Internet Marketing, Tips|

Google launches Outstream Ads

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps. Unlike TrueView [...]

April 29th, 2018|Categories: Advertising, Creative, Mobile Devices, Videos|

Google: New ways for paid news

Soon Facebook will give publishers the chance to offer their paid news, Mountain View has therefore decided to redefine its informative proposal to make it more competitive. The service would then be adapted to allow content producers to choose which news to publish for free and what not. The new [...]

October 2nd, 2017|Categories: Internet Marketing, Tips|

Twitter prepares Twitter Lite

As well as other popular social networks,  Twitter would also be developing a Lite version of its application for mobile devices; such implementation would already be in the testing phase and, once ready, it could find particular dissemination in emerging markets. The real "Lite" apps are essentially "lighter" than traditional [...]

September 23rd, 2017|Categories: Internet Marketing, Mobile Devices|

Instant Videos on Facebook

News Facebook developers would be testing a new feature designed to allow those who access the Internet through data networks to optimize their consumption. This feature would take the name of Instant Videos. It should allow (pre) to upload movies via WiFi connection and then view them when it is [...]

September 9th, 2017|Categories: Design, Internet Marketing, Mobile Devices|
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