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Instant Videos on Facebook

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Facebook developers would be testing a new feature designed to allow those who access the Internet through data networks to optimize their consumption. This feature would take the name of Instant Videos. It should allow (pre) to upload movies via WiFi connection and then view them when it is not available.

The goal is, of course, to increase the traffic generated by the videos  – the most successful content today on the platform. Preloading could result not only in GB savings for those who use “consumer” tariff plans, but also in a more fluid and performing user experience

Menlo Park would have confirmed the beginning of the experiment that over the next few weeks will only involve selected users. For instant, Instant Videos would only be implemented for devices equipped with Android , however, it is very likely that a variant for iOS will soon be made .

Problems

But details about the movies that would have to be preloaded would be missing, according to some analysts they might be selected from the most viewed ones, but Facebook could also target Artificial Intelligence to tailor their offer based on user preferences and habits.

There is another problem to be taken into account: the videos actually occupy much memory space and their download may not be appreciated by those who have little residual storage resources. For this reason it is likely that users will be given the option to disable this feature when unwanted.

2017-10-06T20:37:59+00:00Design, Internet Marketing, Mobile Devices|
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