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Google launches Outstream Ads

2018-05-11T18:07:49+00:00Advertising, Creative, Mobile Devices, Videos|

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps.

Unlike TrueView in-stream ads or Bumper ads, the new Outstream Video Ads won’t require placement within a YouTube video. This is a fundamental change, as it gives advertisers the ability to reach an audience […]

Twitter prepares Twitter Lite

2017-11-03T09:37:37+00:00Internet Marketing, Mobile Devices|

As well as other popular social networks,  Twitter would also be developing a Lite version of its application for mobile devices; such implementation would already be in the testing phase and, once ready, it could find particular dissemination in emerging markets.

The real “Lite” apps are essentially “lighter” than traditional ones: they take up less space in a device’s memory, they activate a much lower number of background services, they can be loaded faster and consume less data, allowing a saving […]

Instant Videos on Facebook

2017-10-06T20:37:59+00:00Design, Internet Marketing, Mobile Devices|

News

Facebook developers would be testing a new feature designed to allow those who access the Internet through data networks to optimize their consumption. This feature would take the name of Instant Videos. It should allow (pre) to upload movies via WiFi connection and then view them when it is not available.

The goal is, of course, to increase the traffic generated by the videos  – the most successful content today on the platform. Preloading could result not only in GB savings […]

So what is Periscope?

2017-10-06T20:53:23+00:00Mobile Devices|

Periscope, like Meerkat, enables users with a Twitter account to live stream video to their followers.

The standalone app also allows stream viewers to ask questions (which pop-up on screen) and ‘heart’ the broadcaster to show their appreciation. The service, which turned one at the end of March, has already racked up some impressive stats:

Why Your Website Needs to be Google Mobile Friendly

2017-11-03T09:37:38+00:00Company News, Internet Marketing, Mobile Devices|

Key Takeouts

  • Search engine giant launches update to algorithm, giving preference to mobile friendly websites.
  • Change will only affect searches performed on a mobile phone.
  • Google outlines four ‘mobile friendly’ principles.

Today Google has launched its latest algorithm update, billed as “Mobile-geddon.” This is aimed at giving preference to mobile-friendly websites.

The algorithm update was announced earlier this year with a goal to improve the search results on mobile devices.

“When it comes to search on mobile devices, users should get the most […]

Why Your Business Needs A Responsive Website Before 2014

2017-11-03T09:37:38+00:00Company News, Internet Marketing, Mobile Devices|

If you’ve ignored previous warnings and your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014. There are three exceptions to the rule;
1) you don’t depend on your website to stay in business,
2) you have no competitors, or
3) you are familiar with responsive design, you’ve already verified it’s not the right fit for you, as Linkedin has, and you […]

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