4 Successful Strategies for Creating Lead Generation Websites


Today’s business owners depend heavily on their business websites for not only marketing their products and services, but also for lead generation. If your existing website isn’t generating healthy leads, then your website needs to be redesigned with new strategies for increasing traffic and attracting new customers.

When it comes to creating lead generation websites, there are a number of strategies that can be used to attract new customers.Here are 4 strategies for successful lead generation that will bring in more […]

Responsive Web Design Makes Good Business Sense


The need to ensure that your website is functional on all types of handheld high-tech devices is critical nowadays, given the steady rise in popularity of these highly used gadgets. The best way to ensure that your online business remains competitive on the digital landscape is to utilize responsive web design.

Ensuring that users can easily access the full functionality of your website and experience a “desktop” look and feel from any, or every handheld device is what makes responsive web design so […]

Google new goal-optimized Shopping campaign

2019-02-25T16:13:50+00:00Advertising, Internet Marketing|

Machine learning has come to Shopping Campaigns. This week, Google announced a new Shopping campaign type — subtype, really — that is “goal-optimized.” The campaigns will use machine learning to aim to automatically optimize ad delivery to achieve the defined conversion goal value, such as revenue or return on ad spend (ROAS). Additionally, the campaign type combines dynamic remarketing and standard Shopping in one campaign to deliver an ad across Google properties and the ad network.

“Our systems will evaluate all […]

Google launches Outstream Ads

2018-05-11T18:07:49+00:00Advertising, Creative, Mobile Devices, Videos|

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.

AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across Google video partner mobile sites and apps.

Unlike TrueView in-stream ads or Bumper ads, the new Outstream Video Ads won’t require placement within a YouTube video. This is a fundamental change, as it gives advertisers the ability to reach an audience […]

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