So what is Periscope?
Periscope, like Meerkat, enables users with a Twitter account to live stream video to their followers. The standalone app also allows stream viewers to ask questions (which pop-up on screen) and ‘heart’ the broadcaster to show their appreciation. The service, which turned one at the end of March, has already [...]
5 Tips to Help Ecommerce Stores Kick Start 2017
Now that the tinsel has well and truly come down, Boxing Day has come and gone, and New Year’s day is just a blurred memory, it’s time to get ready to tackle 2017! The typical lull that follows in January and February is something all retailers have now come to [...]
Flash Websites: Let’s say Bye-Bye
Flash websites are nice, they’re pretty and stimulating but still far from practical. In fact, in many cases, the prettier your site, the more complex message it sends to a potential or current client. Considering how far we’ve advanced in technology and with the Internet, you’d expect this primary focus [...]
SEO and SEM: Working Together for Better Results
How do you tell whether your website would benefit more from being displayed in the organic or cost-per-click listings on the search engine results page? Every company has different targets, keyword rankings and goals that it is striving to achieve with their website, so undertaking in one or the other [...]
Integrate Your Digital Strategy: The IDS Approach
If you haven’t heard already, there’s a new buzzword in town. Integrated Digital Strategy or IDS. At the centre of this theory, is the idea that your business’ digital and online marketing elements need to be fully integrated into your complete marketing approach. “Googling it” has become a common form [...]
Exploring Dynamic Call Tracking and Virtual Receptionists in a Digital Market
Inbound telecommunications are vital to many businesses. In an increasingly disconnected marketplace, telecommunications are how businesses connect with and deliver services to their customers. Dynamic Call Tracking and Virtual Receptionists Services are two poorly understood tools available to marketers. Dynamic Call Tracking Your business is likely investing in advertising [...]