What is SEO
Search Engine Optimisation (more commonly known as SEO) is a method which involves a variety of techniques to alter a website’s natural position in the search engine results pages (SERPs), image search, local search and/or video search to help improve its web presence and ultimately increase its traffic volume. Do [...]
SEO Checklist
Search engine optimisation (SEO) is required for any website wanting to rank well in search engines such as Google, without it you may be potentially turning away thousands of new customers every year, even more depending on which industry your business or company represents. Therefore, employing the services of a [...]
Link Building
It’s fairly well acknowledged nowadays that link building is an important factor when it comes to SEO, and helps enable your website to rank for search terms in competitive niches. However, most fail to realise the importance of quality over quantity and this makes all the difference. Inexperienced (and some [...]
Building Authority
Search engines like Google use algorithms to define where a particular website sits in the search engine results pages (SERPs). These algorithms are constantly updated from a daily to hourly basis, depending on what can be improved; this helps ensure the most relevant websites are returned to the entered search [...]
Employee of the Month: Your Own Website
Your website has the potential to be the most profitable employee in your business, but you need to make it work hard! This statement may have some scratching their heads, but the similarities between a business’ website and their employees makes it more than achievable. Let’s firstly look at initial [...]
Why Your Website Needs to be Google Mobile Friendly
Key Takeouts Search engine giant launches update to algorithm, giving preference to mobile friendly websites. Change will only affect searches performed on a mobile phone. Google outlines four ‘mobile friendly’ principles. Today Google has launched its latest algorithm update, billed as “Mobile-geddon.” This is aimed at giving preference to [...]