Search Engine Optimisation (more commonly known as SEO) is a method which involves a variety of techniques to alter a website’s natural position in the search engine results pages (SERPs), image search, local search and/or video search to help improve its web presence and ultimately increase its traffic volume.
Do I need SEO?
As more businesses and companies incorporate SEO into their digital marketing strategy today, it’s recommended to consider SEO into yours, especially if you are targeting consumers online. Gone are the days of finding your business or company in the Yellow Pages or newspaper and expecting a positive return on investment (ROI). More and more are making the switch online for reading, learning and interacting via a wide range of systems with search engines being one of the most used today.
Why SEO?
SEO is the key to opening the door to new customers you may have never found through traditional marketing while ensuring a competitive edge over your competition and building credibility online. SEO can complement other marketing efforts (online and/or offline) such as search engine marketing (SEM) to effectively allow promotion of your website in more places than one.
How long does SEO take?
SEO is considered a long term strategy as there are various external variables such as search engine algorithms and industry competition which impact on how a website ranks in the search engine results pages (SERPs), not to mention SEO differs from direct advertising such as Television Advertising or Search Engine Marketing (SEM) which gain high volume in a very short period.
Where do I start?
Anyone can practise SEO after a few hours of learning and see results; though true SEO is comprised of extensive knowledge, continuous effort and a variety of techniques. However, if you would like to begin the process of SEO for your website, please read our SEO Checklist to ensure your website is SEO ready and search engine friendly.
Alternatively, you can look at using a professional SEO company like iReachLeads.
