Project Description
Digital Doughnut
Marketing Community
GOAL
Digital Doughnut is at the heart of a community of over one million marketers and needed a new, flexible, yet robust system to connect users together. iReachLeads produced a solution that helped facilitate this need—the site has seen a 1,088% jump in user sign-ups since launch.
Connecting the Marketing Community
iReachLeads created a new responsive site with authenticated-only areas, user-generated content, event management, sign-ups, report downloads, and data capture functionality. IReachLeads’ administrative features have streamlined Digital Doughnut’s workflow immensely, saving them hours every day.
Technology Solutions:
- User accounts and forms allow users to download industry reports, register for events, comment on articles and submit their own articles.
- Large volumes of legacy data (18,000+ users and 2,000+ articles) needed to be migrated.
- The site is optimised to ensure fast load speeds without a trade-off in image density or quality.
Results
The year-on-year (January 2015 vs. 2016) results of the project:
Ready to generate new leads with paid advertising?