Project Description
EverFans
EverFans is a technology-driven manufacturer of industrial fans, turbines and ventilation systems. The firm engaged iReachLeads to build a lead generation website.
Results
The year-on-year (July 2017 vs. 2018) results of the project:
Goal
- Develop a lead generating site that offers professional presence at the same time as exciting product information.
- Describe the specific differentiators of products both visually and with engaging content and provided a clear path to conversion.
- Build an SEO-ready website to support future online marketing efforts
Strategy
- Designed home page to incorporate the images of EverFans products in operation in actual installations, to connect potential customers to meaningful applications.
- Undertook keyword research and created solid title tag and Meta descriptions for product and home pages to define EverFans to search engines.
- Applied best practices in responsive Web design and development.
- Got the site up in less than one month to allow the PPC campaign to deliver a professional site for lead generation.
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