Project Description
Grove Dental Associates
Grove Dental is a family dental practice with four locations in the Chicago suburbs. The organization retained iReachLeads to create and manage a PPC campaign to attract new patients and increase appointments for its various dental services.
Results
The year-on-year (August 2017 vs. 2018) results of the project:
Goal
- Decrease costs over time by improving clickthrough rate (CTR) and conversion rate.
- Emphasize granularity to attract the most relevant users.
Strategy
- Created and implemented several custom microsites with specific landing pages correlated to PPC ad groups. This significantly increased conversion rate and total number of leads.
- Continually improved CTR and conversion rate, and reduced cost per lead (CPL), by qualifying traffic better at the ad level.
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