Project Description
Maxim Healthcare
Maxim Healthcare Services is an experienced provider of home health, medical staffing and wellness services. In a growing industry with more competition than ever, Maxim retained iReachLeads to manage its PPC campaign, to attract job searchers as efficiently as possible.
Results
The year-on-year (June 2017 vs. 2018) results of the project:
Goal
- Prioritize key markets.
- Put heavy focus on competitive research to better understand healthcare job searchers.
- Improve clickthrough rate (CTR) and conversion rate to decrease cost per lead (CPL).
- Emphasize granular keyword targeting to attract the most relevant job searchers.
Strategy
- Narrowed campaign scope to target the most specific and best-performing keywords.
- Continually tested ad copy to increase CTR.
- Continually tested landing pages to improve conversion rate.
- Reduced cost per click (CPC) while maintaining high CTR through extensive keyword-level bid adjustments.
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