The Business: Patrick Toms DMD is a family dentistry practice that has served the Gainesville, GA, community since 1998.
A main goal in the website design was to communicate their desire to serve families and their children. The website contains a variety of resources including FAQ pages, appointment request forms and even a blog where families can find a variety of information related to improving their oral health. As an Internet marketing client, Patrick Toms DMD also focuses on attracting new patients who are searching online for local dentists.
Geo-targeted service areas, patient resources and general practice informaiton are routinely updated on the website to better optimize for users’ search queries in Google. Metrics are tracked onsite to identify prospetive patients who are engaging with the website. Data is measured to ensure long-term growth.
The year-on-year (January 2015 vs. 2016) results of the project:
Total Website Traffic
Organic Appointment Requests
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