Project Description


Headquartered in Miami, FL, PureFormulas is a leader in the online health supplement space, distributing GMP-certified quality products, including dietary supplements, organic food, beauty products, sports nutrition supplements, and pet products, with an average of 600,000 active customers and 100+ service professionals.


The year-on-year (October 2017 vs. 2018) results of the project:

Average Order (value)
Facebook Cost-Per-Click
Click-Through Rate


PureFormulas hopes to strengthen its mobile advertising strategy using Facebook advertising. Owner explains, “We know mobile is here to stay. Therefore, we’re focused on our mobile conversion rates and ensuring that buying our products from a mobile device remains a clean process. Dynamic product ads are an important piece of the puzzle in growing our mobile traffic.”


After implementing a comprehensive digital marketing strategy, PureFormulas used Facebook and Instagram to ensure a broader reach in the digital space. iReachLeads team helped ensure a smooth and successful launch for PureFormulas on the Social Media. With iReachLeads, PureFormulas began using Facebook dynamic product ads. Facebook dynamic product ads allow PureFormulas to serve timely and relevant display and retargeting ads to users across desktop and mobile devices.

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