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SEO Checklist

2017-11-03T09:37:38+00:00Internet Marketing, SEO, Tips|

Search engine optimisation (SEO) is required for any website wanting to rank well in search engines such as Google, without it you may be potentially turning away thousands of new customers every year, even more depending on which industry your business or company represents.

Therefore, employing the services of a trusted and ethical SEO Company is recommended. However there are certain steps which can be initiated before SEO takes place to help make your website SEO ready.

  • Website Content: A common […]

Link Building

2017-11-03T09:37:38+00:00SEO, Tips|

It’s fairly well acknowledged nowadays that link building is an important factor when it comes to SEO, and helps enable your website to rank for search terms in competitive niches. However, most fail to realise the importance of quality over quantity and this makes all the difference.

Inexperienced (and some “advanced”) search engine optimisers believe the more links pointing to your website, the better your website will perform in the SERPs (search engine results pages). However this isn’t always the case […]

Building Authority

2017-11-03T09:37:38+00:00Company News, Internet Marketing, SEO, Tips|

Search engines like Google use algorithms to define where a particular website sits in the search engine results pages (SERPs). These algorithms are constantly updated from a daily to hourly basis, depending on what can be improved; this helps ensure the most relevant websites are returned to the entered search query.

In order to help improve a website’s ranking, authority is required. Authority can be acquired through various factors, one of which is content. As crawling, finding and adding new content […]

SEO Glossary

2017-11-03T09:37:38+00:00Internet Marketing, Tips|

Here’s a quick SEO glossary for the most commonly used terms that float around in SEO land!

301 Redirect – A method used to redirect permanently moved websites from an old URL to a new URL.

Algorithm – A mathematical formula used to rank web pages in the search engines. Algorithms are constantly changing to display the most relevant website results for users.

Authority – The credibility of your site in the search engines. A combination of high quality SEO, domain age, links […]

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