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/Internet Marketing

Flash Websites: Let’s say Bye-Bye

2017-11-03T09:37:37+00:00Company News, Internet Marketing, Tips|

Flash websites are nice, they’re pretty and stimulating but still far from practical. In fact, in many cases, the prettier your site, the more complex message it sends to a potential or current client. Considering how far we’ve advanced in technology and with the Internet, you’d expect this primary focus would be clearer.

Unfortunately since we’re all wrapped up in these fancy improvements, we are focusing less on the potential/current client and more on our own wants and desires. Adobe Flash […]

SEO and SEM: Working Together for Better Results

2017-11-03T09:37:37+00:00Internet Marketing, Tips|

How do you tell whether your website would benefit more from being displayed in the organic or cost-per-click listings on the search engine results page?

Every company has different targets, keyword rankings and goals that it is striving to achieve with their website, so undertaking in one or the other can be sufficient for your site’s traffic, enquiries and sales.

But if you want the best of both worlds, put simply, your site can benefit from both as there are numerous advantages […]

Integrate Your Digital Strategy: The IDS Approach

2017-11-03T09:37:37+00:00Company News, Internet Marketing, Tips|

If you haven’t heard already, there’s a new buzzword in town. Integrated Digital Strategy or IDS. At the centre of this theory, is the idea that your business’ digital and online marketing elements need to be fully integrated into your complete marketing approach.

“Googling it” has become a common form of follow up action after hearing a radio ad or viewing an ad on TV. This means that there is no clear cut segmentation between online consumers and offline consumers.

The benefits […]

Exploring Dynamic Call Tracking and Virtual Receptionists in a Digital Market

2017-11-03T09:37:37+00:00Internet Marketing, Tips|

Inbound telecommunications are vital to many businesses. In an increasingly disconnected marketplace, telecommunications are how businesses connect with and deliver services to their customers. Dynamic Call Tracking and Virtual Receptionists Services are two poorly understood tools available to marketers.

Dynamic Call Tracking

Your business is likely investing in advertising to target audiences. But, what do you want your audience to do next?

If, like many businesses, you answered ‘pick up the phone and call us’, you should know about Dynamic Call Tracking.

Dynamic […]

SEO Checklist

2017-11-03T09:37:38+00:00Internet Marketing, SEO, Tips|

Search engine optimisation (SEO) is required for any website wanting to rank well in search engines such as Google, without it you may be potentially turning away thousands of new customers every year, even more depending on which industry your business or company represents.

Therefore, employing the services of a trusted and ethical SEO Company is recommended. However there are certain steps which can be initiated before SEO takes place to help make your website SEO ready.

  • Website Content: A common […]

Building Authority

2017-11-03T09:37:38+00:00Company News, Internet Marketing, SEO, Tips|

Search engines like Google use algorithms to define where a particular website sits in the search engine results pages (SERPs). These algorithms are constantly updated from a daily to hourly basis, depending on what can be improved; this helps ensure the most relevant websites are returned to the entered search query.

In order to help improve a website’s ranking, authority is required. Authority can be acquired through various factors, one of which is content. As crawling, finding and adding new content […]

Employee of the Month: Your Own Website

2017-11-03T09:37:38+00:00Internet Marketing|

Your website has the potential to be the most profitable employee in your business, but you need to make it work hard!

This statement may have some scratching their heads, but the similarities between a business’ website and their employees makes it more than achievable.

Let’s firstly look at initial costs. Most websites cost between $5,000-$30,000 to build, which, depending on your industry, is also around the amount it can cost to recruit and train new staff.

But once you’ve recruited a new […]

Why Your Website Needs to be Google Mobile Friendly

2017-11-03T09:37:38+00:00Company News, Internet Marketing, Mobile Devices|

Key Takeouts

  • Search engine giant launches update to algorithm, giving preference to mobile friendly websites.
  • Change will only affect searches performed on a mobile phone.
  • Google outlines four ‘mobile friendly’ principles.

Today Google has launched its latest algorithm update, billed as “Mobile-geddon.” This is aimed at giving preference to mobile-friendly websites.

The algorithm update was announced earlier this year with a goal to improve the search results on mobile devices.

“When it comes to search on mobile devices, users should get the most […]

SEO Glossary

2017-11-03T09:37:38+00:00Internet Marketing, Tips|

Here’s a quick SEO glossary for the most commonly used terms that float around in SEO land!

301 Redirect – A method used to redirect permanently moved websites from an old URL to a new URL.

Algorithm – A mathematical formula used to rank web pages in the search engines. Algorithms are constantly changing to display the most relevant website results for users.

Authority – The credibility of your site in the search engines. A combination of high quality SEO, domain age, links […]

Why Your Business Needs A Responsive Website Before 2014

2017-11-03T09:37:38+00:00Company News, Internet Marketing, Mobile Devices|

If you’ve ignored previous warnings and your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014. There are three exceptions to the rule;
1) you don’t depend on your website to stay in business,
2) you have no competitors, or
3) you are familiar with responsive design, you’ve already verified it’s not the right fit for you, as Linkedin has, and you […]

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